“JJP Associates was set up to generate and distribute content and raise the profiles of clients via traditional and social media channels” – The Guardian
YOUR COMMUNICATIONS: Whether you are trying to reach prospective customers, journalists, investors or other stakeholders we can help you connect with your target audience.
We have helped our clients get mentioned on Bloomberg, Dow Jones, The Financial Times and numerous trade publications and online media. In other cases we have found clients speaking engagements at conferences and put them in touch with relevant companies and government departments.
YOUR CONTENT: The effectiveness of traditional marketing and advertising techniques are being undermined by consumer apathy. Gaining the attention of consumers and other interested parties necessitates a different approach. Namely one that either informs, educates, entertains or engages. It’s about adding value from the very first encounter with your organisation.
We can advise on and produce content designed to support and drive your marketing and communications objectives. We can produce marketing-driven and PR-driven content.
On behalf of clients we have produced blogs, research reports, articles and even set-up video interviews.
YOUR SOCIAL MEDIA: A major attraction of the web 2.0 revolution is that it is easier and quicker to find perspective customers, investors and even traditional media journalists than ever before.
Any PR or content strategy should use social media to amplify its message and reach. We have extensive experience working with clients on social media platforms such as Twitter, LinkedIn and Facebook and in helping them make the most of their content and to engage with target audiences.
MEDIA COMPANIES: Traditional media organisations and even some of the trade press face difficult challenges in adapting to the environment created by the Internet in terms of their revenues.
Having been involved in turning around publications, we can advise on marketing and editorial strategies and with going digital.